Seeking Opportunities in Hong Kong Houseware Fair with EAcham

European American Chamber of Commerce & Industry (EAcham) and Hong Kong Trade Development Council (HKTDC) will cooperate with each other in April 2018. With its excellent resource platform, EAcham carries out a series of advertising and promotional campaigns in full range of multi dimension online and offline for Hong Kong International Houseware Fair, and organize foreign buyers delegation to visit on April 20–23th ,2018. Hong Kong International Houseware Fair provides global exhibitors and buyers with ideal business platform to exchange trends and strengthen cooperation.

欧美工商会将继续利用自身平台资源优势，与香港贸发局深度合作，全方位为2018年4月20至23日举办的香港家庭用品展进行宣传推广，届时我商会将组织国际采购商代表团到会参观。香港家庭用品展为环球参展商和买家搭建理想的沟通平台，有助于加强洽商和拓展亚洲市场，精彩尽在香港家庭用品展。

Asia’s leading HKTDC Hong Kong Houseware Fair is welcoming its 33rd edition in the Hong Kong Convention and Exhibition Centre from 20-23 April 2018. More than 2,200 global exhibitors are expected to come and showcase a wide range of high-quality household items to buyers from around the globe. In 2017, the fair has attracted more than 29,000 buyers from 111 countries and regions.

亚洲首屈一指的香港贸发局香港家庭用品展将於2018年4月20至23日假香港会议展览中心举行。踏入第33届，家品展预计可以吸引超过2,200名环球展商，展示丰富多样的家庭用品，定必吸引全球各地买家莅临采购。去年，展会就成功吸引来自111个国家及地区超过29,000名买家到访。

The houseware industry has always been promising. According to Statista, a leading statistics companies, the worldwide revenue in the "Furniture & Homeware" segment amounts to USD182 billion in 2018 with an expected annual growth rate of 11.8%. Huge potential can be seen in Asia, especially the Chinese mainland market. The same report shows that most revenue is generated in the Chinese mainland (over USD68 billion). The Hong Kong Houseware Fair provides an incomparable platform to explore opportunities from the fast-growing Chinese mainland market.

家品业前景向来乐观，据领先研究机构Statista的数据显示，预料2018年全球家具及家品类别收益超过1,820亿美元，每年增长率预期可达11.8%。亚洲地区，尤其是中国内地市场潜力庞大，数据显示，绝大部分收益均源自中国内地（超过680亿美元），而香港家庭用品展正好是开拓中国内地市场庞大商机的理想平台。

In order to create an easy-to-navigate setting and provide a superior sourcing experience, the Houseware Fair introduced the theme of “L.I.F.E” in the last edition. Different product zones are categorised into the four aspects of “L.I.F.E”, namely “Lifestyle”, “Interior”, “Feast” and “Enrich”.

为使买家有一个更便捷的采购体验，香港家庭用品展於去年开始以「L.I.F.E」作主题，并将不同产品类别按「L.I.F.E」当中的不同元素分门别类，四大范畴包括「Lifestyle 」、「Interior」、「Feast」以及「Enrich」。

Zones under “Lifestyle” includes “Hall of Elegance”, “World of Fine Dining”, “World of Fine Decor”, “Creative Arts & Cultural Crafts” and “Green Living”.

「Lifestyle 」涵盖的展区包括「精萃廊」丶「品味餐飨」丶「品味家饰」丶「文化创意工艺品」以及「绿色居庭」。

The renowned Hall of Elegance highlights the highly sought-after designer collections and brands such as byzoo, Carl Schmidt Sohn, Happycall, Kai, Kool, Laica, PinJang, Thomson Pottery, TVS and Westinghouse.

焦点展区「精萃廊」汇聚多家备受推崇的设计师及国际品牌，包括byzoo丶Carl Schmidt Sohn丶Happycall丶Kai丶Kool丶Laica丶PinJang丶Thomson Pottery丶 TVS以及 Westinghouse。

Carl Schmidt Sohn is a reputable company that makes award-winning cookware. With the objective to produce convenient and functional cookware, the brand introduced a set of casseroles and pans with flexible side handles that can lock the lid when pouring and a lid handle where kitchen tools can be held.

Carl Schmidt Sohn是知名的得奖厨具品牌，以生产方便丶实用的厨具为宗旨。品牌推出的锅具附有灵巧的手柄，在倒汤时可以锁实锅盖。此外，锅的盖柄可摆放煮食用具。

World of Fine Dining features the newest designs of tableware, kitchenware and accessories from top brands including Clipfresh, Red-A and Thermos from Hong Kong, KOKUBO from Japan, and Cleanwrap from Korea.

「品味餐飨」展示优质品牌如Clipfresh丶Red-A丶Thermos（香港）丶KOKUBO（日本）及Cleanwrap（韩国）的最新餐桌用品丶厨房用品及配件等。

Clipfresh, an uprising household brand from Hong Kong, developed a heat-resistant Microwave Pasta Maker. Users can cook all kinds of pasta easily with a microwave without the need for boiling water in advance.

Clipfresh是一个新兴香港家品品牌，研发的耐热微波炉意粉锅可让用家轻易透过微波炉煮出各款意粉，同时亦省却了事前烧水的功夫。

World of Fine Decor is the ideal platform for designers to build their brands and to put their cutting-edge designs for home decoration products, furniture and artificial flowers on display.

「品味家饰」为设计师提供一个提升品牌形象的理想平台，让他们可以尽情展现设计大胆前卫的家饰丶家具及人造花卉。

“Interior” is comprised of the zones “Interior Decor”, “Festive Decor”, “Best of ASEAN”, and “Group Pavilions”. These are the zones where exquisite decorations can be found.

「Interior」由「室内家居装饰」、「节庆家居装饰」、「卓越东盟」以及「地区展馆」几个展区组成，主打华美精致的装饰品。

Furnishings with style can add colour to a living place. K Long Industry Company from Taiwan is presenting their patented Honeycomb Assembly Shelf that is made of high impact polystyrene (HIPS). The shelf can be flexibly assembled into different forms in accordance with the users’ preferences.

特色饰品可为居所增添姿彩。来自台湾的国隆实业社将展出他们的专利组合式蜂巢架，该产品以耐冲击聚苯乙烯制成，并可按用家喜好灵活组装。

Demand for green decorations has grown larger as urbanites are aspiring towards a green living. The Glass Terrarium from the Hong Kong company, Mplus GP Ltd, is the kind of product that infuses a splash of green into the busy urban life.

都市人愈来愈向往绿色生活，对绿色产品的需求亦应运而生。由香港公司Mplus GP Ltd制作的玻璃花房可以为都市烦嚣的生活注入一点翠绿。

Feast features exhibitors from the zones Tableware, Wine Tools & Accessories, Kitchenware & Gadgets, Home Appliances, HORECA and Coffee Alley. A vast array of tasteful cooking and dining tools will be displayed.

「Feast」名下的展区有「餐具」、「品酒用具及配件」、「厨具及厨房小器具」、「家居电器」、「酒店及餐饮业用品」及「咖啡精品廊」，主打一系列雅致的煮食用具及餐具。

Creativity is seen from the Hong Kong company, Camry Industries (HK) Limited, as they introduce the ingenious 2 in 1 Cutting Board Kitchen Scale. The tray is made of stainless steel and can be used to measure the volume of water.

佳美工业(香港)有限公司展现创意，推出二合一砧板厨房秤。量盘以不锈钢制成，可量度水的容量。

Huge Surplus International Limited, another company from Hong Kong, will be showcasing their elegant high-quality stainless steel cutlery sets that are suitable for household kitchens, hotels and restaurants.

另一家香港公司，盈大国际有限公司将推介其优雅别致的高质不锈钢餐具，无论居家自用，或是用於高级酒店及知名食府都非常体面。

Enrich is where the World of Building & Hardware, World of Pet Supplies, Homepedia, Baby Products, Bath, Beauty & Healthcare, Home Cleaning & Laundry, Storage Solutions, Outdoor & Gardening, Furniture, Trade Services and Startup can be found.

「Enrich」包含的展区有「建筑及五金世界」、「宠物用品世界」、「家居百科」、「婴儿用品」、「浴室美容及保健用品」、「家居清洁及洗衣用品」、「贮物设备」、「户外及园艺」、「家具」、「商贸服务」及「初创」。

Following its successful debut last year, the “World of Building & Hardware” is returned to bring buyers a broad selection of kitchen & bath materials, building materials and hardware & DIY Tools from top suppliers like Azure, Bosch, New Pearl Ceramic, Otto Chemie and Swiss Military.

「建筑及五金世界」今届将载誉归来，展出丰富多样的厨房及浴室设备、建筑材料、五金以及DIY工具等。囊括的展商都是业界知名的品牌，例如Azure、Bosch、新明珠陶瓷、Otto Chemie、及Swiss Military等。

The locally-acclaimed New Pearl Ceramic (Hong Kong) Co. Limited recreates the excellence of the colours and textures of Marmi Marquinia in a ceramic version. The root-like pattern is filled with vibrancy and a provoking sense of elegance arose from the classic collocation of black and white.

在本地业界备受赞赏的新明珠陶瓷(香港)有限公司展示的黑白根瓷砖，以细腻的色彩及质感演绎如树根茎般的遒劲纹络，生机蓬勃；黑白的经典搭配，呈现耐人寻味的优雅气质。

Wimex Srl, an Italian company launched the reputable brand - Bio-mex. Wimex Srl will be showcasing the Bio-mex 100% Biodegradable Sponge in the “Home Cleaning & Laundry” zone. The sponge is a universal detergent for cleaning and polishing with no preservatives, solvents or dyes.

Wimex Srl始创於意大利，今届将在「家居清洁及洗衣用品」展区展示公司旗下知名品牌Bio-mex的100%生物可降解清洁海绵。Bio-mex清洁海绵是万用的清洁及洗擦用品，而且不含防腐剂、溶剂及染料。

A line-up of seminars, networking events, product demo and launch pad sessions will be arranged during the fair to facilitate business matching and networking. One of the highlights is the trend concept display at the fairground, for which HKTDC is partnering with Nelly Rodi, a well-known trend forecasting agency based in Paris, to unveil the Spring/Summer 2019 design trends on houseware and interior design elements. Meanwhile, Nelly Rodi is also organising a Trend Talk to analyse the industry development in years to come.

为推动商贸配对及促使业界人士交流，大会将於展会期间举办连场研讨会丶交流活动以及产品推广及发布会。展会的另一亮点是潮流概念展示区，香港贸发局与巴黎知名趋势预测机构Nelly Rodi合作，展示林林总总的家庭用品及室内装饰品，揭示2019年春夏系列的家品及室内设计潮流。Nelly Rodi同时亦将举办趋势研讨会，剖析业界未来发展。

Held concurrently in the same venue, the HKTDC Hong Kong International Home Textiles and Furnishings Fair will take buyers into the blossoming world of fine textiles. The twin fairs will create synergy for more business opportunities and satisfy buyers’ sourcing needs for all kinds of household items.

香港贸发局香港国际家用纺织品展将一如既往与香港家庭用品展同期举行，带买家走进五光十色的家纺世界，带来协同效应，创造更多商机，同时亦可满足买家各种采购需要。